Feature-by-Feature Comparison
See how SwiftLead and Rated People compare on the things that matter.
Competing for every job gets tiring
On Rated People, every lead you buy is also sent to up to three other tradespeople. You’re constantly competing on price and response time before the customer has even spoken to you. With SwiftLead, when someone finds your website or calls from your Google listing, you’re the only tradesperson in the conversation. No bidding wars, no race to respond.
Lead costs are unpredictable
Rated People charges per lead, with prices varying by job size and type. A quiet month might cost very little, but a busy month — especially when you’re buying leads that don’t convert — can get expensive quickly. SwiftLead is £129/month every month, no matter how many enquiries you receive through your website and Google listing.
Build an asset, not a dependency
With Rated People, your leads depend entirely on the platform. Stop paying and the leads stop instantly. With SwiftLead, you’re building assets you own: a website, Google reviews, and a Maps presence that all continue working for you. Even if you stopped paying SwiftLead tomorrow, your website and reviews would still be there.
Where Rated People delivers
Rated People’s pay-as-you-go model means zero commitment, which suits tradespeople who are testing the waters or only need occasional top-up leads. The platform also handles the initial customer matching, which saves time. For quick, supplementary leads alongside your own online presence, it can have a place.
Frequently Asked Questions
Straight answers about SwiftLead vs Rated People.
Is Rated People worth it for tradespeople?
Rated People can provide leads, but each one is shared with up to 3 other tradespeople. The pay-per-lead model means your costs fluctuate month to month. Many tradespeople find better value in building their own online presence for consistent, exclusive enquiries.
How much do Rated People leads cost?
Lead prices on Rated People range from around £2 for small jobs to £30+ for larger projects. Costs can add up to £150–£400 per month depending on how many leads you buy. SwiftLead is a flat £129/month with unlimited exclusive enquiries.
Why are Rated People leads shared?
Rated People’s business model involves sending each customer request to multiple tradespeople so the customer gets quotes to compare. This is convenient for the customer but means you’re always competing. SwiftLead builds your own presence so customers come to you directly.
Can I use Rated People alongside SwiftLead?
Yes. Some tradespeople use Rated People for supplementary leads while their own Google presence grows. Over time, as your website and reviews build, you may find you need fewer purchased leads.
What makes SwiftLead different from Rated People?
SwiftLead builds your own online presence — a website you own, Google Maps ranking, and review automation — so customers find and contact you directly. Rated People is a marketplace where you buy shared leads. One builds a lasting asset; the other is a tap you turn on and off.
Ready to Switch?
Get a professional website you own forever, missed call text back, review automation, and Google Maps optimisation — all for less than £4.30 a day.