Who We Are
SwiftLead helps local trades and service businesses get more leads online — websites, Google Maps, reviews, Local Services Ads, and Google Ads. We are operated in the United Kingdom. When we say “we,” “us,” or “SwiftLead,” we mean SwiftLead and its team. You can contact us at james.wilson@swiftlead.co.uk.
What Data We Collect
Information you provide
- Name, email address, phone number, and website URL when you fill in our contact or audit request forms
- Business name and monthly ad budget range
- Any additional information you share with us via email or WhatsApp
Information we collect automatically
- Pages visited, time on site, and interactions via Google Analytics 4 (anonymised)
- Device type, browser, and approximate location (city-level, not precise)
- Referral source (how you found our website)
Information from public sources
- Business data from Companies House (company name, registration number, SIC codes, registered address)
- Website performance data from Google PageSpeed Insights
- Business listings from Google Places (address, phone, reviews, ratings)
- Publicly available contact details from business websites
How We Use Your Data
- To respond to your enquiry and provide our services
- To generate website audit reports for prospective clients
- To send you information about our services (you can opt out at any time)
- To manage your Local Services Ads and Google Ads accounts if you become a client
- To improve our website and services through analytics
Legal Basis for Processing
We process your personal data under the following legal bases (UK GDPR):
- Consent — when you submit a form on our website or agree to receive communications
- Legitimate interest — to contact businesses about our services using publicly available information (limited to corporate subscribers under PECR)
- Contract — to fulfil our obligations when you become a paying client
Cold Outreach (PECR Compliance)
We may contact UK limited companies using publicly available business email addresses. This is permitted under the Privacy and Electronic Communications Regulations (PECR) for corporate subscribers. We only contact limited companies (Ltd, LLP, PLC) — never sole traders or individuals without prior consent. Every email includes a clear opt-out mechanism.
Cookies
Our website uses cookies for the following purposes:
| Cookie | Purpose | Duration |
|---|---|---|
| _ga, _ga_* | Google Analytics — anonymous usage statistics | 2 years |
| _gcl_* | Google Ads and Local Services Ads conversion tracking | 90 days |
| cookie_consent | Stores your cookie preference | 1 year |
You can manage your cookie preferences at any time using the cookie banner on our website, or by adjusting your browser settings.
Who We Share Data With
- Google — for Analytics, Ads and Local Services Ads tracking, and API services
- Resend — for sending transactional emails
- Vercel — our website hosting provider
- Stripe — for payment processing (clients only)
We do not sell your personal data to third parties.
Data Retention
- Contact form submissions: retained for 2 years or until you request deletion
- Client data: retained for the duration of our service agreement plus 6 years (legal/tax requirements)
- Prospect data from public sources: retained for 12 months, then deleted if no relationship established
- Analytics data: anonymised and retained per Google Analytics default settings
Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (“right to be forgotten”)
- Object — object to our processing of your data for marketing purposes
- Portability — receive your data in a portable format
- Withdraw consent — at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, email us at james.wilson@swiftlead.co.uk. We will respond within 30 days.
Complaints
If you believe we have not handled your data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.