Sound Familiar?
These are the problems we hear from electricians in Northampton every single week. If any of these hit home, we can help.
Your website doesn't show you're a proper business
No photos of your work, no accreditations, no reviews visible. Homeowners want proof you're legitimate before they let you into their home to work on their electrics.
Brilliant sparky with barely any online reviews
Your customers are happy, but they're not leaving reviews. Meanwhile, the electrician with 70 five-star reviews gets every call — even though your work is just as good.
Customers calling someone else first
When someone needs a rewire or a new consumer unit, they Google it and call the first electrician they find. If your online presence is weak, that's never going to be you.
No website or an outdated one
A dodgy-looking website — or no website at all — makes people wonder if you're a proper business. First impressions happen online now, before you ever pick up the phone.
What We Do for Electricians
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
The Northampton Market for Electricians
Northampton is home to Victorian terraces from the shoe industry era, inter-war semis, and modern estates on the outskirts. Our electricians clients serve homeowners and businesses across areas like Abington, Far Cotton, Kingsthorpe, Weston Favell, covering the NN postcode. Victorian shoe workers' housing, with significant inter-war and post-war expansion, which means there is always work to be done.
The most common reasons people search for a electrician in Northampton include fuse board upgrades, rewiring, faulty sockets. Steady year-round demand with peaks in autumn for heating prep and spring for renovations. Businesses registered with NICEIC, NAPIT, Part P Building Regulations stand out from the crowd, but only if potential customers can actually find them online.
Competition among electricians in Northampton is stiff, with around 80-150 businesses in the area. But fewer than you would think have a website that actually generates enquiries. The opportunity is there for any electrician willing to invest in their online presence.
Postcode Areas Covered
Areas We Serve
Common Electrician Services in Northampton
These are the services local customers search for most. If you offer them, you should be showing up.
Fuse board upgrades
Available throughout Northampton. Whether you are in a period property or a modern build, we connect you with customers searching for exactly this.
Rewiring
Serving homeowners across Northampton. East Midlands climate; relatively dry and moderate, some flooding near the River Nene make this a regular need.
Faulty sockets
One of the top search terms in Northampton. Customers looking for this service expect to find a professional online — make sure that is you.
Lighting installation
Covering Northampton and surrounding areas. With Victorian terraces from the shoe industry era, inter-war semis, and modern estates on the outskirts, this is one of the most common enquiries we see.
EV charger installation
Serving homeowners across Northampton. East Midlands climate; relatively dry and moderate, some flooding near the River Nene make this a regular need.
Questions from Electricians in Northampton
Straight answers — no jargon.
How competitive is Northampton for electricians?
There are plenty of electricians in Northampton, but most have terrible online presence. A properly optimised website and Google Maps listing puts you ahead of 90% of them immediately.
How long before I start getting calls in Northampton?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads leads targeting Northampton typically start within 4-8 weeks. Reviews build steadily and every new one helps.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. Website's yours to keep, no long contracts.
What if I already have a website?
We'll audit it for free. If it needs work, we'll fix it. If it's already solid, we'll focus on Maps, reviews, and ads.
I'm a sole trader — is this worth it for me?
Absolutely. You don't need a big team to benefit. A strong online presence levels the playing field — one-man bands can outrank bigger firms when their website and Google Maps are sorted.
Advice for Electricians
Practical tips to grow your electrician business.
How to Get More Leads as an Electrician in 2026
A practical guide for UK electricians who want more enquiries. Covers Google Maps, websites, reviews, Google Ads, EV chargers, and what actually moves the needle.
Google Ads for TradesGoogle Ads for Electricians: How to Win More Jobs Online
Google ads for electricians. Emergency vs scheduled keywords, budget tips, call extensions, and how to beat competitors.
Website & ConversionDo I Need a Website for My Trade Business?
Wondering if your trade business actually needs a website? Here's a straight answer — what a website does, what it costs, and when it's worth it.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.