Sound Familiar?
These are the problems we hear from opticians in Crawley every single week. If any of these hit home, we can help.
Local customers don't know you exist
Without a strong Google Maps listing, people in your area walk straight past to a chain practice.
No online booking for eye tests
Chains offer instant online booking. If your website doesn't, customers take the easier option.
Loyal customers but no online proof
Your customers love the personal service — but they're not leaving reviews. New customers have no way to know.
Better service than the chains but fewer reviews
You give personal, expert care — but online, the practice with more reviews looks more established.
What We Do for Opticians
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
The Crawley Market for Opticians
Crawley is known for its New Town development from 1947, neighbourhood units with distinct identities, some modern infill. Predominantly post-1947 New Town construction, with ongoing modern development near Gatwick Airport, creating steady demand for skilled opticians across neighbourhoods like Three Bridges, Tilgate, Langley Green, Bewbush. The RH postcode covers a wide area, and local customers expect to find reliable tradespeople online.
Crawley homeowners regularly need help with deteriorating vision, eye strain from screens, contact lens fitting. Peaks in September for school eye tests and January when people use remaining health benefits. With General Optical Council (GOC), Association of British Dispensing Opticians (ABDO) accreditation expected by many customers, standing out online is the difference between a full diary and a quiet phone.
There are around 25-50 opticians in and around Crawley. The ones filling their diary are the ones customers find first online. A strong website, solid reviews, and a missed-call system mean you never lose a job to a competitor who simply picked up the phone faster.
Postcode Areas Covered
Areas We Serve
Common Optician Services in Crawley
These are the services local customers search for most. If you offer them, you should be showing up.
Children's eye tests
One of the top search terms in Crawley. Customers looking for this service expect to find a professional online — make sure that is you.
Deteriorating vision
One of the top search terms in Crawley. Customers looking for this service expect to find a professional online — make sure that is you.
Contact lens fitting
One of the top search terms in Crawley. Customers looking for this service expect to find a professional online — make sure that is you.
Eye strain from screens
One of the top search terms in Crawley. Customers looking for this service expect to find a professional online — make sure that is you.
Questions from Opticians in Crawley
Straight answers — no jargon.
What if I already have a website?
We'll audit it free. If it needs work, we fix it. If it's solid, we focus on Maps, reviews, and ads.
Is there a long contract?
No. 3-month minimum then rolling monthly. Cancel with 30 days' notice. You keep the website.
Can you target specific areas in Crawley?
Yes. We target the postcodes and areas your practice serves in Crawley.
Can you help promote specific services?
Yes. Dedicated pages for eye tests, contact lenses, designer frames — whatever you want to promote.
How quickly will I see new customers?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads enquiries typically start within 4-8 weeks.
Advice for Opticians
Practical tips to grow your optician business.
Do I Need a Website for My Trade Business?
Wondering if your trade business actually needs a website? Here's a straight answer — what a website does, what it costs, and when it's worth it.
Local MarketingHow Many Google Reviews Does a Tradesperson Actually Need?
How many Google reviews do plumbers, electricians, and other tradespeople need to win local work? The real numbers, why recency matters as much as quantity, and how to get more reviews consistently.
Local MarketingHow to Show Up on Google Maps Without Paying
A step-by-step guide to getting your trade business visible on Google Maps for free. No ads, no tricks — just the stuff that actually works.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.