Sound Familiar?
These are the problems we hear from opticians every single week. If any of these hit home, we can help.
Customers defaulting to Specsavers or Vision Express
When someone needs an eye test, they often default to a chain because they don't know a local optician exists. A strong online presence puts you on their radar before the chains get them.
Your practice barely shows up on Google Maps
Most people pick their optician from Google Maps results. If the chains dominate and your listing is buried, potential customers don't even know you're there.
Better service than the chains but fewer reviews
Independent opticians give better, more personal care — but online, the practice with more reviews looks more established. That's costing you customers every week.
Your website doesn't compete with chain websites
Specsavers spends millions on their website. Yours doesn't need to match it — it just needs to be professional, fast, and show why you're the better choice locally.
What We Do for Opticians
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
Questions from Opticians
Straight answers — no jargon.
How will this help me compete with the big chains?
Chains dominate nationally, but locally you can outrank them. We build a professional website, get your Google Maps listing in the top three, collect more reviews, and run ads that target people searching for an optician in your area.
How quickly will I see new customers?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads typically bring new enquiries within 4-8 weeks. Reviews build steadily over time.
Can you help me promote specific services like contact lenses?
Absolutely. We create dedicated pages for each service — eye tests, contact lenses, designer frames — so you show up for those specific searches.
Advice for Opticians
Practical tips to grow your optician business online.
Do I Need a Website for My Trade Business?
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Local MarketingHow to Show Up on Google Maps Without Paying
A step-by-step guide to getting your trade business visible on Google Maps for free. No ads, no tricks — just the stuff that actually works.
Other trades we help
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.