Sound Familiar?
These are the problems we hear from opticians in Solihull every single week. If any of these hit home, we can help.
No online booking for eye tests
Chains offer instant online booking. If your website doesn't, customers take the easier option.
Loyal customers but no online proof
Your customers love the personal service — but they're not leaving reviews. New customers have no way to know.
Better service than the chains but fewer reviews
You give personal, expert care — but online, the practice with more reviews looks more established.
Eye test bookings going to whoever shows up first
When someone searches for an eye test, they book the first practice they find. If that's Specsavers, you've lost a customer.
What We Do for Opticians
Four things that work together to bring you a steady stream of enquiries and calls — week after week.
Professional Website
A fast, mobile-friendly website with your phone number, enquiry form, and reviews front and centre. Built to turn visitors into calls.
Google Maps
We optimise your Google Business Profile so you show up in the map pack when people search for your trade locally.
More Reviews
An automated system that asks your customers for a Google review after every job. More reviews means more trust and higher rankings.
Local Services Ads
Google puts your business at the top of search with your reviews and a Google Verified badge. You only pay when someone actually calls.
Optician Demand in Solihull
Solihull is home to Victorian terraces, inter-war semis, post-war council estates, and modern developments. Our opticians clients serve homeowners and businesses across areas like Knowle, Dorridge, Shirley, Olton, covering the B postcode. Victorian industrial housing, with inter-war suburban expansion and post-war rebuilding, which means there is always work to be done.
Local demand for opticians in Solihull centres on deteriorating vision, eye strain from screens, contact lens fitting. Enquiries tend to peak in September and January, though adults needing regular eye tests, parents with school-age children, contact lens wearers need help throughout the year. Being registered with General Optical Council (GOC), Association of British Dispensing Opticians (ABDO) builds trust, but visibility is what fills the diary.
Solihull has around 8-15 opticians competing for the same pool of customers. Most have either no website or one that does not rank. That is the gap we fill: a site that gets found, a profile that builds trust, and a system that makes sure no call goes unanswered.
Postcode Areas Covered
Areas We Serve
Common Optician Services in Solihull
These are the services local customers search for most. If you offer them, you should be showing up.
Deteriorating vision
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Eye strain from screens
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Contact lens fitting
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Children's eye tests
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Specialist eyewear
Covering Solihull and surrounding areas. With Victorian terraces, inter-war semis, post-war council estates, and modern developments, this is one of the most common enquiries we see.
Questions from Opticians in Solihull
Straight answers — no jargon.
What does it cost?
Pricing depends on your business and location. Get your free audit and we'll put together a custom quote. No long contracts.
Can you help promote specific services?
Yes. Dedicated pages for eye tests, contact lenses, designer frames — whatever you want to promote.
How quickly will I see new customers?
Website and Maps fixes go live within 1-2 weeks. Local Services Ads enquiries typically start within 4-8 weeks.
Can you target specific areas in Solihull?
Yes. We target the postcodes and areas your practice serves in Solihull.
How competitive is Solihull for opticians?
Chains dominate, but most independent opticians in Solihull have weak online presence. That's your opportunity to stand out.
Advice for Opticians
Practical tips to grow your optician business.
Do I Need a Website for My Trade Business?
Wondering if your trade business actually needs a website? Here's a straight answer — what a website does, what it costs, and when it's worth it.
Local MarketingHow Many Google Reviews Does a Tradesperson Actually Need?
How many Google reviews do plumbers, electricians, and other tradespeople need to win local work? The real numbers, why recency matters as much as quantity, and how to get more reviews consistently.
Local MarketingHow to Show Up on Google Maps Without Paying
A step-by-step guide to getting your trade business visible on Google Maps for free. No ads, no tricks — just the stuff that actually works.
Ready to Get More Leads?
We'll audit your online presence for free and show you exactly where you're losing customers. No obligation, no hard sell.